Blending Tradition with Modern Flair

the challenge:

Refresh Caffé Massarella's 150-year-old brand while honouring Italian roots.

our approach:

Blend classic Italian design with modern appeal.

  • Drew from traditional Italian café aesthetics
  • Used warm colors inspired by Italian landscapes
  • Incorporated elegant typography reminiscent of vintage signage

the result:

An authentic brand refresh that respects history and engages modern customers. Proof that a century-old brand can stay true to its roots while feeling fresh.