Crafting a Festive Feast for the Eyes
the challenge:
As the self-proclaimed 'Home of the Roast', Toby Carvery faces its busiest period during the festive season. Our task was to create a Christmas campaign that would not only capture the essence of Toby Carvery but also drive bookings during this crucial time.
our approach:
We developed a multi-faceted campaign centred around the tagline 'Toby Makes Christmas'. This concept aimed to position Toby Carvery as the go-to destination for the perfect Christmas dining experience.
the execution:
- Created festive icons using Christmas-themed graphics for visual appeal
- Commissioned a bespoke photoshoot featuring overhead table shots to convey abundance
- Designed a menu leaflet with an integrated booking form
- Developed eye-catching point-of-sale materials
- Planned for the creation of in-restaurant menus for the festive period
The Outcome
The campaign successfully communicated Toby Carvery's festive offerings, emphasising their expertise in creating the perfect Christmas dining experience. The cohesive design across all touchpoints reinforced brand recognition and helped drive bookings during this critical period.
By blending traditional Christmas imagery with Toby Carvery's brand identity, we created a campaign that was both festive and true to the client's core offering, setting the stage for a successful holiday season.
