Elevating the Country Pub Experience

the challenge:

Create a premium drinks menu for Vintage Inns, a country pubs brand, while promoting special offers.

our approach:

Blend rustic charm with sophisticated design.

• Crafted hand-drawn illustrations of drinks and branded bottles
• Designed a booklet format for a premium feel
• Created point-of-sale materials to promote midweek fixed price menu
• Developed themed night promotions, including "Pie Wednesday"
  

the result:

A drinks menu that captures the essence of country pub hospitality with a touch of elegance.

The hand-drawn illustrations added a personal, artisanal touch, while the booklet format elevated the browsing experience. Our point-of-sale materials effectively communicated special offers, driving midweek sales and highlighting unique events like "Pie Wednesday".

This project showcases how thoughtful design can enhance the dining experience and drive customer engagement, even in a traditional setting like country pubs.